Small Business Saturday Commercial
Commercial advertising for Small Business Saturday for Anson County, North Carolina.
Amanda Pimenta: Director
Andrew James: Video and editing
Jamaal Hailey: Aerial Video
Preparation and Planning: Coordinating the shoot was a process that began with detailed planning. The shot list was carefully curated to ensure an accurate representation of each (new) small business, capturing their distinctive offerings and atmospheres. Brainstorming sessions were dynamic, exploring creative angles and storytelling techniques that brings it to life.
Team Collaboration: We enlisted the expertise of a skilled videographer and an aerial videographer. Andrew's keen eye and storytelling prowess were instrumental in capturing the ground-level essence and close-ups of each business, while Jamaal's aerial shots added a breathtaking perspective, showcasing Wadesboro's charm from above. The collaboration between these two talented individuals brought a dynamic and comprehensive visual narrative to the project.
Idea.
Our journey began with a simple yet powerful concept: to celebrate and promote the newest small businesses participating in Small Business Saturday in Wadesboro, NC. The objective was clear - create a commercial that not only showcased the town's thriving entrepreneurial spirit but also encouraged community support for these budding enterprises.
Elaboration: The initial idea centered around capturing the essence of Wadesboro's small business scene, focusing specifically on the latest additions to the local landscape. We envisioned a narrative that not only introduced these businesses but also conveyed the unique stories behind each venture. From cozy coffee shops to artisan boutiques, the goal was to highlight the diversity and vibrancy of Wadesboro's entrepreneurial community.
Day of Shooting: On the day of the shoot, every detail was orchestrated with precision. From coordinating with small business owners for optimal timing to ensuring the weather played in our favor, planning ensured a smooth shooting day. The result was a collection of shots that authentically portrayed the heart and soul of Wadesboro's newest small businesses.
Editing and Finalization: Editing was a blend of Andrew's ground-level footage and Jamaal's stunning aerial shots. The storytelling was refined, ensuring a seamless flow that engaged viewers and conveyed the narrative with impact. The final product, a Small Business Saturday Commercial, stands as a testament to the successful collaboration of creative minds coming together to celebrate and promote local businesses in Wadesboro, NC.
Got an idea?
Let’s brainstorm together.