ICS Consulting Services
During my time with ICS Consulting Services, I took on a multifaceted role as a social media manager, overseeing content creation, scheduling, engagement, and copywriting. One of my primary responsibilities was designing Canva graphics that were not only visually appealing but also aligned with the chosen compliance topic of the month. These graphics were then strategically scheduled using our designated scheduler, ensuring timely and consistent posting across Facebook, Instagram, and LinkedIn. To complement the graphics and drive deeper engagement, I wrote informative and engaging blog posts that delved into various aspects of the compliance topic. Each week, I designed three additional graphics that expanded on specific parts of the topic covered in the blog post, creating a cohesive narrative and encouraging audience interaction.
Recognizing the power of stories in driving higher engagement, I converted these graphics into stories, leveraging features like polls, questions, and interactive elements to enhance user participation. Additionally, I crafted compelling captions and curated relevant hashtags to accompany each social media post, optimizing reach and engagement. Throughout this process, maintaining consistency in Canva designs and messaging was paramount, as it reinforced brand identity and strengthened brand recognition across social media platforms. As an experienced social media manager with over a decade of expertise, I implemented data-driven strategies, monitored analytics, and made data-informed adjustments to optimize campaign performance and achieve measurable results for ICS Consulting Services.
